Ingredients matter when your brand needs to sell, scale, and hold up in real retail environments. We don’t decorate brands. We build the foundation everything else depends on.
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Other Agencies |
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| Clear category positioning | ||
| Defined hero products | ||
| Simplified product line | ||
| Packaging built to scale across SKUs | ||
| Stronger retail and buyer confidence |
I’ve seen the same pattern across growing brands:
We start by defining where your brand fits and how it wins. This includes category research, audience insight, competitive analysis, and identifying your positioning gap. We also clarify your hero products and product hierarchy so your brand is easy to understand and built for real retail decisions.
Once the foundation is clear, we build a visual system that reflects your positioning and holds its own on shelf. This includes logo, color, typography, and design elements created to look credible next to established brands and scale across multiple SKUs as you grow.
Packaging is designed for fast decisions. We focus on clear hierarchy, strong shelf presence, and a system that keeps your product line consistent as it expands. Every detail is built to communicate quickly to both shoppers and buyers.
Your website is aligned with your positioning and built to convert. Messaging, structure, and user flow are designed to reduce confusion, highlight your hero products, and support both direct sales and retail growth.
Yes.
While my focus is now food, beverage, wellness, and pet CPG brands, I still take on select service providers whose brands require the same level of positioning, clarity, and conversion strategy. If your business needs to sell with confidence, you’re in the right place.
Yes.
Premium strategy and design should be accessible without putting your cash flow in panic mode. Payment plans are available for most projects so you can move forward without rushing decisions or cutting corners.
I work with emerging and already-on-shelf brands in:
Whether you’re preparing for retail, cleaning up a brand that outgrew itself, or aligning your website with your shelf presence, this work is built for brands ready to grow, not dabble.
Because packaging alone doesn’t sell anymore.
Your brand needs to work on shelf and on screen. Strategy ensures your visuals, messaging, website, and buyer journey are aligned so customers understand you quickly and trust you instantly. Without it, brands stall, confuse buyers, or end up redesigning six months later.
No.
I create full brand identity systems because a logo can’t carry a business on its own. Identity includes positioning, visuals, messaging, hierarchy, and usage rules so your brand shows up consistently, professionally, and confidently everywhere it lives.
I don’t replace your accountant, ops consultant, or manufacturer. What I do give you is the clarity they need to do their jobs well. Your strategy informs positioning, target audience, and voice, but execution lives with the appropriate experts.
Every project starts with a 1:1 discovery call. This is where we slow things down and get honest about where your brand is now and where it needs to go next.
From there, you’ll receive:
This questionnaire focuses on:
This is where the real work begins.
Using everything you share, I build your brand and website strategy. This becomes the foundation for every creative decision that follows.
You’ll receive:
You choose the direction that feels most aligned. Once chosen, that becomes the creative lane we fully commit to.
With strategy locked, I begin building out your brand identity from the inside out.
This phase includes:
After this phase, you’ll complete a second, shorter questionnaire to refine how the brand should show up day-to-day before finalization.
Once the identity is approved, everything is documented into a comprehensive brand guidelines deck so your brand stays consistent as you grow.
Your brand guidelines include:
You’ll also receive a Brand Quickie:
A one-page brand snapshot that gives you (and your team) an instant reference for how your brand should look and feel at a glance.
This process is designed so that when you launch or relaunch, you don’t feel unsure, scattered, or like you’re guessing. You feel clear. Grounded. Confident. And ready to grow.
Brand + website strategy
2 strategic moodboards
Full logo system
Color palette + typography
Brand story, mission, and creative direction
Social media aesthetic + templates
Comprehensive brand guidelines
Brand Quickie one-pager
High-touch, 1:1 support throughout
and more
