100% Female-owned
Supporting functional beverage, wellness, and better-for-you brands through strategy, packaging systems, and retail-ready design.

FEATURED WORK

Hummingbird Heart Co

Non-Alcoholic Bottle Shop | Branding system and Conversion-led Web Design

Designed for founders who are ready to grow.

Great products get ignored every day.

Not because the product is bad.

Because the packaging doesn’t communicate clearly enough in the few seconds shoppers give it.

Retail shelves are crowded. Shoppers scan quickly. If the design isn’t clear and confident, the product gets passed over.

Good design fixes that.

Design Services

Brand Identity Design

Your brand identity is the visual foundation of your product. I design logo systems, typography, color palettes, and brand elements that clearly communicate what your product is and who it’s for. Every identity is built to work across packaging, websites, social media, and future product lines so your brand feels consistent and recognizable wherever it appears.

  • Logo systems
  • Brand guidelines
  • Color and typography
  • Visual systems built to scale

Packaging Design

Packaging is often the first interaction someone has with your product. I design packaging systems that communicate quickly, stand out on crowded shelves, and scale as your product line grows. From product hierarchy to category cues, every design decision is made with retail environments and real shopper behavior in mind.

  • Retail-ready packaging systems
  • Category positioning
  • Clear SKU hierarchy
  • Shelf visibility

Shopify Website Design

Your website should support your product, not distract from it. I design Shopify websites that highlight your product clearly, guide visitors through the brand story, and make purchasing simple. The goal is a clean, focused digital experience that aligns with your packaging and reinforces the credibility of your brand.

  • Product-focused ecommerce websites
  • Designed to support retail and direct sales
  • Clear product storytelling
  • Mobile-first design

Design backed by real category research

I’ve spent nearly two decades in the design industry watching how brands grow and how products succeed on shelf.Every project begins with understanding your category, competitors, and how shoppers make decisions.That research informs the design so the final result isn’t just beautiful. It communicates quickly and confidently where it matters most.

  • We start by defining where your brand fits and how it wins. This includes category research, audience insight, competitive analysis, and identifying your positioning gap. We also clarify your hero products and product hierarchy so your brand is easy to understand and built for real retail decisions.

  • Once the foundation is clear, we build a visual system that reflects your positioning and holds its own on shelf. This includes logo, color, typography, and design elements created to look credible next to established brands and scale across multiple SKUs as you grow.

  • Packaging is designed for fast decisions. We focus on clear hierarchy, strong shelf presence, and a system that keeps your product line consistent as it expands. Every detail is built to communicate quickly to both shoppers and buyers.

  • Your website is aligned with your positioning and built to convert. Messaging, structure, and user flow are designed to reduce confusion, highlight your hero products, and support both direct sales and retail growth.

Who I Work With

  • Food
  • Beverage
  • Wellness
  • Cannabis
  • Pet

Don't take our word for it

@Susie | Founder Luminous Self
@Kristy | Founder Pore Choices

Strong products deserve strong design.

If you're ready for a brand identity and packaging system that looks credible on shelf and grows with your product line, let’s build it.

Explore Packages

FAQ

Find the most frequently asked questions below.

  • Yes.

    While my focus is now food, beverage, wellness, and pet CPG brands, I still take on select service providers whose brands require the same level of positioning, clarity, and conversion strategy. If your business needs to sell with confidence, you’re in the right place.

  • Yes.

    Premium strategy and design should be accessible without putting your cash flow in panic mode. Payment plans are available for most projects so you can move forward without rushing decisions or cutting corners.

  • I work with emerging and already-on-shelf brands in:

    • Food
    • Beverage
    • Wellness
    • Pet
    • Cannabis

    Whether you’re preparing for retail, cleaning up a brand that outgrew itself, or aligning your website with your shelf presence, this work is built for brands ready to grow, not dabble.

  • Because packaging alone doesn’t sell anymore.

    Your brand needs to work on shelf and on screen. Strategy ensures your visuals, messaging, website, and buyer journey are aligned so customers understand you quickly and trust you instantly. Without it, brands stall, confuse buyers, or end up redesigning six months later.

  • No.

    I create full brand identity systems because a logo can’t carry a business on its own. Identity includes positioning, visuals, messaging, hierarchy, and usage rules so your brand shows up consistently, professionally, and confidently everywhere it lives.

  • I don’t replace your accountant, ops consultant, or manufacturer. What I do give you is the clarity they need to do their jobs well. Your strategy informs positioning, target audience, and voice, but execution lives with the appropriate experts.

  • 1. Discovery & Alignment

    Every project starts with a 1:1 discovery call. This is where we slow things down and get honest about where your brand is now and where it needs to go next.

    From there, you’ll receive:


    • A detailed proposal outlining scope, timeline, and investment

    • Contract + onboarding

    • A deep client questionnaire that goes far beyond aesthetics

    This questionnaire focuses on:


    • How you want people to feel when they land on your website

    • How your packaging should show up next to competitors

    • What trust looks like for your customer

    • Where your brand currently feels disconnected or unclear

    This is where the real work begins.

    2. Brand & Web Strategy

    Using everything you share, I build your brand and website strategy. This becomes the foundation for every creative decision that follows.

    You’ll receive:


    • A clear brand and website strategy direction

    • Two distinct moodboards rooted in strategy, not trends

    You choose the direction that feels most aligned. Once chosen, that becomes the creative lane we fully commit to.

    3. Brand Identity Development

    With strategy locked, I begin building out your brand identity from the inside out.

    This phase includes:


    • Brand story, mission, and goals

    • Creative direction and visual positioning

    • Logo suite (primary, secondary, submarks, marks)

    • Color palette with intentional usage

    • Typography pairings

    • Social media aesthetic direction

    • Grid examples and starter templates

    After this phase, you’ll complete a second, shorter questionnaire to refine how the brand should show up day-to-day before finalization.

    4. Brand Guidelines & Systems

    Once the identity is approved, everything is documented into a comprehensive brand guidelines deck so your brand stays consistent as you grow.

    Your brand guidelines include:


    • Brand DNA and positioning

    • Brand story and messaging direction

    • Tone of voice and language rules

    • Logo variations and usage rules

    • Color palette and hierarchy

    • Typography system

    • Patterns, icons, and graphic elements

    • Photography and visual style guidance

    • Social media usage and examples

    You’ll also receive a Brand Quickie:

    A one-page brand snapshot that gives you (and your team) an instant reference for how your brand should look and feel at a glance.

    What’s Included in Branding (At a Glance)


    • Brand + website strategy

    • 2 strategic moodboards

    • Full logo system

    • Color palette + typography

    • Brand story, mission, and creative direction

    • Social media aesthetic + templates

    • Comprehensive brand guidelines

    • Brand Quickie one-pager

    • High-touch, 1:1 support throughout

    This process is designed so that when you launch or relaunch, you don’t feel unsure, scattered, or like you’re guessing. You feel clear. Grounded. Confident. And ready to grow.

  • Brand + website strategy
    2 strategic moodboards
    Full logo system
    Color palette + typography
    Brand story, mission, and creative direction
    Social media aesthetic + templates
    Comprehensive brand guidelines
    Brand Quickie one-pager
    High-touch, 1:1 support throughout

    and more