Soul
Hum
Timeline
12 weeks
Project Scope
Brand Strategy
Custom Branding
Custom Website Design
E-commerce integration
Packaging Materials
Print Marketing Materials
Location
Ashland, OR
Industry
Non-Alcoholic Beverages ~ Wellness Drinks ~ Botanical Elixirs ~ Conscious Lifestyle Brands
Mindful ~ Elevated ~ Botanical ~ Conscious ~ Nourishing ~ Grounded ~ Sustainable ~ Sophisticated ~ Holistic ~ Balanced ~ Artisan ~ Luxurious ~ Intentional ~ Authentic ~ Vibrant
Brand Keywords
In a market dominated by sugary cocktails and uninspired alternatives, Soul Hum unapologetically celebrates botanical craftsmanship and intentional living. These are more than just beverages – they’re rituals in a glass, inviting you to slow down, savor, and reconnect with your inner hum.
From vibrant floral notes to earthy herbaceous blends, every elixir is thoughtfully crafted to nourish both body and soul. Whether you’re embracing an alcohol-free lifestyle or simply seeking an elevated drink experience, Soul Hum is your go-to for beverages that inspire connection, wellness, and intentionality.
Soul Hum is a pioneer in the world of conscious non-alcoholic elixirs, created for those seeking balance, connection, and moments of mindful indulgence.
Soul Hum
Elixir
Soul Hum was entering a rapidly growing non-alcoholic beverage industry, where many brands lacked the soul and sophistication that mindful consumers crave.
Soul Hum’s unique, botanical approach to elixirs needed to stand out and resonate with those seeking intentional, elevated drink experiences. The challenge was to create a brand identity that reflected the harmony, balance, and artistry poured into every bottle, while also appealing to consumers embracing a conscious, alcohol-free lifestyle. To add a unique touch, we aimed to infuse the brand with a sense of mindfulness and indulgence, evoking the serenity and connection of shared moments over a truly special drink.
Soul Hum isn’t just about beverages—it’s about creating rituals of connection, grounding, and nourishment. The goal? To craft a brand presence that embodies their vibrant, botanical essence while cultivating a visual identity that feels intentional, sophisticated, and unapologetically authentic.
The Challenge
A Brand That Embodies Mindful Indulgence
We grounded Soul Hum in a visual identity that reflects the balance, connection, and artistry infused into every elixir. By combining vibrant, botanical-inspired visuals with a sense of mindful sophistication, we created a brand that feels elevated, inviting, and rooted in intentionality at every interaction.
The website became a sanctuary for those seeking an elevated non-alcoholic experience. From the moment visitors arrive, they are welcomed into a space that reflected the essence of Soul Hum – mindful indulgence, botanical craftsmanship, and moments of connection. Every element, from product descriptions to the online shop, was designed to flow seamlessly, making it easy for customers to explore, savor, and select their perfect elixir.
Through intentional design and thoughtful storytelling, Soul Hum now stands as a leader in the conscious beverage space. It’s more than a drink – it’s a ritual, an experience, and an invitation to slow down and reconnect with yourself and others in every sip.
The Solution
Anna, Founder of Soul Hum
"I feel like you really understood what I love and where my head is at with direction. It helped to have what's in my head put down into words…thank you!"
I feel like you really understood what I love and where my head is at with direction
Kind Words
