Are you looking to create a website for your business or brand? Well, you may be thinking that hiring a designer who only has experience in aesthetics and graphic design is enough. However, there’s a crucial aspect of website design that is often overlooked – User Experience (UX). 

UX design is the process of creating a website that is easy to use, navigate, and interact with. It involves designing a website that is intuitive, efficient, and meets the needs of the user. A designer with knowledge of UX can help create a website that not only looks visually appealing but also functions effectively for the user.

Here are some reasons why you need a designer with knowledge of UX while designing a website: 

1. Better user engagement: A website that’s user-friendly encourages visitors to stay longer and interact with the content. A designer with knowledge of UX will create a website that guides the user through a logical flow, making it easy to navigate and find the information they need. This results in better engagement and an increased chance of conversions.

2. Increased conversions: A website that’s easy to use and provides a positive user experience leads to increased conversions. A designer with knowledge of UX can help optimize the website’s layout, making it easier for the user to find what they’re looking for and take action. This can lead to an increase in leads, sales, and revenue.

3. Competitive advantage: In today’s digital age, having a website that stands out from the competition is crucial.