This work has always been about more than design. Visual Sugar Creative lives at the intersection of food, culture, community, and brand strategy. What began as a broad creative practice has intentionally evolved into a focused studio serving CPG food and beverage brands that care deeply about what they’re building and why it matters.

In 2023, my husband and I sold our home and belongings in Atlanta and converted a school bus into an RV so we could travel the United States. For nearly two years, we lived on the road, fully immersing ourselves in local communities, cultures, and food systems while building genuine connections along the way. During that time, I quit my 9 to 5 and built Visual Sugar Creative from the road. In 2025, we chose to put roots down in Middle Tennessee to live our values more fully by starting a homestead and growing our own food. Clean, intentional food has always been part of my life, and eventually it became clear that it belonged at the center of my work, too.

I’ve spent 17 years in the design industry, working in agencies and in-house corporate roles. While I loved the craft, something was always missing. When I left my corporate role, I knew I wanted to be part of something bigger than myself. I wanted to support female founders who are doing good in the world and creating products that actually serve people. I reached a point where I no longer wanted to be part of the problem, promoting foods and brands that contribute to harm. Visual Sugar Creative is where my experience, values, and love for food finally aligned.