Strategy-led branding for food, beverage, wellness, cannabis and pet brands.
Visual Sugar Creative offers brand strategy, brand identity, packaging, and website design for emerging and growth-stage CPG brands. The work begins with clarity and extends through every touchpoint, helping brands align how they show up on shelf, online, and in conversations with buyers, partners, and investors.
Building a CPG brand is not just about having a great product. It is about launching a brand people recognize, trust, and want to buy from.
Before a brand identity, before packaging, before a website, there has to be clarity. Strategy is what turns a product idea into a brand with direction. It defines what makes you different, who your customer actually is, and why someone would choose you over everything else on the shelf.
This early clarity becomes the roadmap for every decision that follows. It guides formulation conversations, shapes how you show up online, informs packaging and website design, and gives you the language you need when talking to buyers, partners, and investors.
This is where I come in.
What Brand Strategy Does for You
Your brand strategy is not a document that sits in a folder. It is a working tool you use again and again as you build.
It helps you:
Clearly define what makes your product stand out on shelf
Understand your consumer and how to reach them
Build an audience early with people excited to buy at launch
Create momentum through content, community, and real-world activation
Show up prepared when pitching retailers or early investors
This is the information investors want to see before they take a brand seriously. It shows you know your market, your customer, and your long-term vision, not just your product.
How This Supports Your Launch
Once your strategy is in place, everything becomes easier and more intentional.
You can:
Share clear direction with formulators and manufacturers
Build your brand publicly with confidence instead of guessing
Design packaging and a website that work together
Start creating buzz before you ever hit shelves
Enter early retail conversations with clarity and credibility
Instead of reacting and fixing things later, you are building with purpose from the start..
How It All Comes Together
This is why my process begins with strategy and stays connected all the way through brand identity, packaging, and website design.
I do not hand you a plan and disappear. I stay involved as you put it into action, helping you make smart decisions, pressure-check choices, and move forward with confidence.
Clients often tell me the biggest difference is not just how their brand looks, but how supported and steady they feel throughout the process.
How it works
This process is built for emerging food, beverage, cannabis, pet, and wellness brands who know their product is good, their vision is clear, and their brand needs to grow up with them.If you’re early but intentional, this is designed to give you clarity, confidence, and a foundation you won’t outgrow six months from now.
We start with a dedicated one-on-one call to talk through where your brand is right now and where you want it to go.
We’ll cover:
Your product and category
Your early audience and who you’re building for
What feels unclear or inconsistent about your brand
Your goals for launch, growth, or retail readiness
How you want people to feel when they encounter your brand
This call sets direction and removes the pressure to have everything figured out already.
After our call, you’ll receive a clear proposal outlining exactly what’s included, timelines, and next steps.
Once we’re officially booked, you’ll receive a simple roadmap so you always know what stage we’re in and what decisions you’ll need to make along the way.
You’ll complete a detailed questionnaire designed for emerging brands who are still shaping their voice and identity.
We explore:
Your brand story and why you started
Your values and the culture you’re building
Your ideal customer’s lifestyle and mindset
How you want your brand to feel emotionally
What you want to be known for in your category
This helps translate your vision into something tangible and cohesive.
Using your responses, research, and category insights, I build a strategic foundation that guides all design decisions.
This includes:
Audience clarity and early buyer behavior
Positioning within your category
Messaging direction and tone
Visual direction rooted in intention, not trends
Website structure that supports trust and early conversion
This foundation ensures you’re building something scalable from the start.
You’ll receive two intentional moodboards that explore different creative directions for your brand.
Each moodboard includes:
Visual tone and brand energy
Color inspiration
Typography style direction
Photography and styling cues
Overall vibe and emotional feel
You choose the direction that feels most aligned, and we build from there.
Once a direction is selected, I create a cohesive brand identity system that can grow with you.
This includes:
Brand story and creative direction
Logo suite (primary, secondary, and variations)
Color palette
Typography pairing
Brand icons and patterns
Social media aesthetic direction
Everything is designed to feel consistent across packaging, website, and digital touchpoints.
Your website is designed to support trust, clarity, and early conversions.
We focus on:
Clear messaging and hierarchy
Simple, intuitive navigation
Mobile-first design
Sections that guide visitors through your story
Visual consistency with your brand identity
Your site becomes a confident starting point for your brand’s growth.
You’ll receive structured review rounds so feedback feels easy and supportive.
We refine intentionally without dragging the process out or creating decision fatigue.
You’ll receive a complete brand system handoff with all files organized in Google Drive so nothing feels messy or confusing.
Your handoff includes:
Logo files in all necessary formats
Color palette and typography files
Brand icons and patterns
Website and social visual assets
Brand guidelines explaining how to use everything
You’ll always know where your files live and how to use them as you grow.
This process is designed to feel calm, collaborative, and supportive.
You’re not expected to have it all figured out yet.
You’re building something meaningful, and you deserve a brand that grows with you.
And I will be with you every step of the way.
We start with a dedicated one-on-one call to talk through where your brand is right now and where you want it to go.
We’ll cover:
Your product and category
Your early audience and who you’re building for
What feels unclear or inconsistent about your brand
Your goals for launch, growth, or retail readiness
How you want people to feel when they encounter your brand
This call sets direction and removes the pressure to have everything figured out already.
You’ll complete a detailed questionnaire designed for emerging brands who are still shaping their voice and identity.
We explore:
Your brand story and why you started
Your values and the culture you’re building
Your ideal customer’s lifestyle and mindset
How you want your brand to feel emotionally
What you want to be known for in your category
This helps translate your vision into something tangible and cohesive.
You’ll receive two intentional moodboards that explore different creative directions for your brand.
Each moodboard includes:
Visual tone and brand energy
Color inspiration
Typography style direction
Photography and styling cues
Overall vibe and emotional feel
You choose the direction that feels most aligned, and we build from there.
Your website is designed to support trust, clarity, and early conversions.
We focus on:
Clear messaging and hierarchy
Simple, intuitive navigation
Mobile-first design
Sections that guide visitors through your story
Visual consistency with your brand identity
Your site becomes a confident starting point for your brand’s growth.
You’ll receive a complete brand system handoff with all files organized in Google Drive so nothing feels messy or confusing.
Your handoff includes:
Logo files in all necessary formats
Color palette and typography files
Brand icons and patterns
Website and social visual assets
Brand guidelines explaining how to use everything
You’ll always know where your files live and how to use them as you grow.
After our call, you’ll receive a clear proposal outlining exactly what’s included, timelines, and next steps.
Once we’re officially booked, you’ll receive a simple roadmap so you always know what stage we’re in and what decisions you’ll need to make along the way.
Using your responses, research, and category insights, I build a strategic foundation that guides all design decisions.
This includes:
Audience clarity and early buyer behavior
Positioning within your category
Messaging direction and tone
Visual direction rooted in intention, not trends
Website structure that supports trust and early conversion
This foundation ensures you’re building something scalable from the start.
Once a direction is selected, I create a cohesive brand identity system that can grow with you.
This includes:
Brand story and creative direction
Logo suite (primary, secondary, and variations)
Color palette
Typography pairing
Brand icons and patterns
Social media aesthetic direction
Everything is designed to feel consistent across packaging, website, and digital touchpoints.
You’ll receive structured review rounds so feedback feels easy and supportive.
We refine intentionally without dragging the process out or creating decision fatigue.
This process is designed to feel calm, collaborative, and supportive.
You’re not expected to have it all figured out yet.
You’re building something meaningful, and you deserve a brand that grows with you.
And I will be with you every step of the way.
★★★★★
Amanda is very easy to talk with and open to creating and collaborating with her clients. We love what she’s done with our website at Giving Tree Yoga 🙏
★★★★★
Amanda and I connected via instagram and immediately I could sense she saw what I wanted others to see. It started with a rebrand project and expanded into a website redesign and then another brand concept AND website. She is truly magic and gifted with design talents but also incredibly organized! She kept me on task and things turned out brilliantly!!!!
★★★★★
Working with Visual Sugar Creative was an amazing experience. From the first email to the various phone calls to consult on the design and process, I felt very heard and see and she made my vision for my business logo come to life in a unique way. I am so thankful for the product and also the vision board that came with my logo branding so that I can make sure colors and fonts match throughout the process.Thanks again for a beautiful logo and capturing my hippy magical self!
★★★★★
I found Visual Sugar Creative on Instagram. I needed to update my branding after 19 years so I was a little nervous to make changes. Amanda was wonderful, her process helped us better define our brand and I couldn't love it more. After the rebranding she designed our new website. For a small business these things can feel very personal and its just wonderful to work with someone with Amanda's vision, talent and skill. She's organized and her process really helps get to the "who" of your business and market.
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